Meliá Hotels International continues improving its sales channel online in order to improve golf customers’ purchasing experience. Thus, the company has announced a new collaboration agreement with Golfspain, a 20 years’ experience company and one of the most important suppliers of technology for golf courses in Spain, especially regarding green fees sale online.
Arjan ten Have, Golf Manager at Meliá Hotels International explains to Golf Circus how the integration in melia.com will provide a better booking experience for direct customers.
“The integration of the booking engine Golfspain will facilitate the booking of green fees to our own customers as well as to direct ones that browse melia.com. Thus, Meliá will become a pioneer company in Spain regarding the new opening of the online channel. Meliá Hotels International has about 40 hotels directly linked to the golf industry in mainland Spain and in the Islands. Some hotels manage their own courses and this integration will double the potential portfolio of golf hotels as you will be able to book different Meliá hotels as well as the golf course in their area on the same web page. Business digitalization is a key issue these days. Most commercial and mixed golf courses in Spain already know and develop this channel. They are leading courses regarding hotel occupancy and quality in destinations where Meliá works; they are all equally connected to Golfspain and thus, offer direct customers a better booking experience on the web”.
This integration improves users experience on the golf section of melia.com where you can find a selection of hotels with their own golf course or golf courses nearby. Thus, from now on customers who go to https://landings.melia.com/golf/home.html will find a number of hotels, most golf hotels in Mallorca, the Canary Islands, the Costa Blanca, Valencia and on the Costa del Sol. You can book your stay at the best price as well as green fees at the same selling point.
Likewise, Ricardo Pascual, CEO at Golfspain, admits “we are delighted to reach an agreement with these companies backed by Meliá and thus, implementing this technology in their web page means solvency and technical accuracy”.
Meliá Hotels International has a 40 golf-hotel portfolio in the best destinations in mainland Spain and in the islands. Some are iconic hotels like the Gran Meliá Sancti Petri in Cadiz, Meliá Atlántico Isla Canela in Huelva, Meliá Hacienda del Conde in Tenerife and Meliá Villaitana in Alicante. They all offer facilities and services for golf enthusiasts.