SO/ Sotogrande: Capturing the lifestyle of Sotogrande

To fully capture the lifestyle of Sotogrande is not that easy for those who do not know the area. Sotogrande is sea, sunsets, sports, social life and exclusivity in one of the most beautiful areas of Southern Europe – Andalucía.

Luxury brand SO/ Hotels & Resorts opens this summer in Southern Spain with its SO/ Sotogrande hotel, a concept that combines the sophistication of its brand with Andalusian character and tradition. To achieve this, the SO/ group has continued with its distinctive partnerships in the world of fashion, reflecting in each of its hotels a unique style. Kenzo Takada at SO/ Mauritius, Christian Lacroix at SO/ Bangkok, Karl Lagerfeld at SO/ Singapore and Viktor & Rolf at SO/ Berlin have been some of the most successful. This time, it is Dolores Cortés, the famous swimwear designer, who will be in charge of the Andalusian look with her characteristic patterns.

A unique hotel experience where SO/ Sotogrande offers areas dedicated to well-being and gastronomy together with 152 rooms, 36 of which are suites – all sure to exceed guests’ expectations.

SO/ Hotels & Resorts reinterprets the rules of luxury hotels with its unconventional attitude that brings a playful and daring twist to premium experiences. Each hotel has its own personality, a style and even its own take on fashion, which has seen the SO/ group collaborate with designers such as Kenzo Takada in SO/ Mauritius, Christian Lacroix in SO/ Bangkok, Karl Lagerfeld in SO/ Singapore and Viktor & Rolf at SO/ Berlin.

The group has hotels in extraordinary destinations and locations, such as the SO/ Paseo del Prado in Havana, its luxurious urban hotel SO/ Bangkok, SO/ Berlin Das Stue, SO/ Saint Petersburg, inspired by the famous Fabergé eggs, and SO/ Auckland, located in the former Reserve Bank of New Zealand. Sotogrande is the chosen location for its next project, should be SO/ Sotogrande.

Sotogrande, an idyllic and exclusive area of the Costa del Sol, boasts excellent views of the coast of Africa. This famous residential estate has been a retreat for the world’s elite since it was selected in the 1960s by Joseph McMicking, a successful businessman of Anglo-Spanish descent from the Philippines, to create a small paradise. This spectacular location is what SO/ Hotels & Resorts saw, just as McMicking had, when it decided on its hotel project in Sotogrande.

At SO/ Hotels & Resorts, destinations bring an authentic energy, an exotic sense of place, encapsulated within each hotel.  The SO/ Sotogrande project has been created in the same way – open, airy spaces and rooms filled with light. Southern Spain is at the heart of the partnership with the famous swimwear designer, Dolores Cortés, who will add the Andalusian look to SO/ Sotogrande with her characteristic patterns.

The hotel comprises 152 rooms, of which 36 will be suites, six dining areas, a 2800 m2 spa, gym and facilities for meetings and weddings, as well two outdoor pools and one heated pool located in the spa.

In each of the six bars and restaurants, guests will find a different style of gastronomy. These include: MIXO, a modern and fun bar for cocktails; Cortijo, a restaurant inspired by traditional Andalusian dishes; HI-SO, with its wood-burning barbecues by the pool; Social Club, with views of the golf course; MIXO VVIP, ideal for parties and private events; and finally Society, with haute cuisine.

Well-being is no longer an option, it is a necessity. With this philosophy in mind, SO/ Sotogrande has curated new wellness experiences brought to life through innovative programmes and a unique collection of treatments.

The bold and avant-garde world of SO/ Hotels & Resorts is ready to welcome guests to SO/ Sotogrande, with its commitment to customer service embodied by the phrase, ‘Just Say SO’.


Please enter your comment!
Please enter your name here