Alberto Hernández: Barceló Marbella manager, the golf focus

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In this interview, Alberto Hernández, Barceló Marbella manager, talks to Golf Circus about what the hotel is like and what can travelers enjoy in it.

Barceló Marbella Hotel is located in one of the most exclusive areas in Marbella, in Guadalmina complex. This has been the destination chosen by national and international celebrities for three decades. This hotel not only has a wide range of facilities and high quality services, a guarantee of Barceló Hotel Group, one of the best hotel chains in the world; but it is also located near  Marbella’s Golf Valley, the focus of golf on the Costa del Sol and a paradise for golf enthusiasts.

The Barceló Hotel Group has more than 240 hotels in 22 countries and it is one of the most important hotel chains in the world. Working for the Barceló Group is a guarantee of success. What would you say is this hotel distinguishing characteristics?

Barceló Hotels and Resorts is distinguished for being a Customer-centered company that aims to achieve the highest customer satisfaction regardless the reason for travelling, holidays, MICE (Meetings, Incentives, Conferences or Exhibitions), golf, leisure or any other. 

Thus, customers’ experiences as well as customers’ requirements are analyzed and improvements are implemented in each of our hotels. The Trip Advisor Certificate for Excellency awarded recently to 76 of our hotels, including Hotel Barceló Marbella Hotel is a clear indication of our customer commitment.

In Barceló Hotels we benefit from corporative synergies; however, this hotel distinctive features include excellent hotel location to play golf, excellent quality hotel facilities and services that were renovated in 2017 and above all, a group of highly qualified professionals that provide personalized customer service and attention to the smallest details.

How would you describe the guests who arrive at the hotel?

Marbella as a destination attracts different kinds of travelers in different seasons as it offers a wide range of touristic activities and it enjoys good climate all year. Thus, customer motivation and type of customer varies throughout the year. In Barceló Marbella Hotel, we organize business conventions, get-together of football teams from Northern Europe for training, family events such as weddings, first communions and christenings, shopping outings and we also host holiday customers who just come in the summer. The hotel has a wide range of facilities and services so it can welcome a variety of customers and we can offer what they need for each event.

Concerning golf, Marbella is a highly demanded destination most part of the year. 

The hotel is located in one of the most iconic complexes on the Costa del Sol, Guadalmina; not only because it has been the summer haven of the most important national and international celebrities but also because it is surrounded by the best golf courses in Europe. What can golf travelers find in Barceló Marbella Hotel?

Marbella is a city with the highest concentration of golf courses in Spain and a real paradise for golf enthusiasts. It is not only because of the number of courses but because of their quality. Barceló Marbella Hotel is strategically located near the Golf Valley, next to Benahavis that with Guadalmina is also a focus of golf on the Costa del Sol. To sum up, our customers have 9 or 10 of the best golf courses in Spain to play.

Regarding customizing guests’ experiences, we have a Guest Experience Department. Our Guest Experience Manager is specialized in golf experiences so he understands these customers and he can satisfy guests’ needs in this field. Golf lovers can anticipate their demands before they arrive and thus, have everything organized for them to enjoy an unforgettable stay.

Barceló Marbella also has leisure facilities to be enjoyed before and after a game of golf. The hotel has the N36º, a combination of gastro and sport bar. It is a new innovative concept that has excellent food and cocktail services as well as a wide range of audiovisual sport facilities.

Do you have agreements with the surrounding golf courses?

Our hotel has agreements with the best golf courses on the Costa del Sol. Guests who stay with us not only benefit from these agreements but they also have the assessment of our Guest Experience team and enjoy the possibility of charging green fees to their room account.

I would like to highlight the fact that our hotel is located by the renowned Real Club Guadalmina Golf. It is an 18-hole course (North and South) and guests have the possibility of booking a buggy at the hotel entrance door to enjoy an unforgettable day.

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